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From George Carnall to BeActive Urmston!


You might have noticed that we’re starting to look a bit different.

This week, we’ve proudly launched our new name and look, with centre members unveiling BeActive Urmston on Saturday 2nd July.

The rebrand is part of our long-term strategy to encourage community-focused fitness in Urmston, Stretford and the wider local area, bringing the centre up to date and giving us a fresh platform to promote our wide range of gym, sports, fitness and facilities for our whole community.

Telling the story of our values

The rebrand freshens up the centre, with a modern logo and a name which tells everyone who we are, what we do and who we’re for. We have a new strapline “Be Fit, Be Well, Be Together”, and a mission statement:

“To bring together our local community with a welcoming place to go, accessible fitness facilities & teamwork that builds a happier, healthier Urmston.”

Facility Manager Andy says:

“We’re really proud to launch BeActive Urmston, a unique fitness centre for our local area. As well as offering affordable and versatile facilities, we wanted to create a brand for the whole community, getting people together with a place to go, something to do and people to meet. We encourage anyone looking for welcoming, supportive and professional fitness and wellbeing to call in and see what we have to offer!”

We’d love to hear your thoughts!

See you at the centre soon,

Andy & the BeActive Urmston team

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